TRUSTED BY LEADERS AND FEATURED
IN TOP MEDIA AND BUSINESS NETWORKS
THE SUCCESS TRAP
You've built something real. Revenue is growing. Clients keep coming. By every external measure, you've made it.
But here's what nobody sees: Your phone buzzes before breakfast and doesn't stop until midnight. You can't take a vacation without things falling apart. Every decision, every fire, every opportunity—it all runs through you.
You've missed too many dinners, games, and moments you can't get back.
You're successful, but you're not free.
That's the Success Trap.
And there's a way out.
The FREEDOM Framework™
A proven 7-step system that removes your business's dependency on you—not by working harder, but by designing freedom into how your business runs.
F
FOCUS
Your Core
R
ROUTINIZE
Your Operation
E
EMPOWER
Your Team
E
EXPAND
Your Revenue
D
DETACH
From Day-to-Day
O
OWN
Your Options
M
MULTIPLY
Your Impact
COMING 2026
FREE/DOM
Your business wasn't supposed to become your prison. FREEDOM is the roadmap back to why you started—and forward to a company that thrives whether you're there or not.
Be the first to know when it launches.
I Know the Success Trap Because I Built One Myself.
I'm Tracy LeRoux. I built and sold a national advertising agency that became one of the fastest-growing in the country. Today, I run a real estate brokerage across four states—upon systems, not upon me. I've taught entrepreneurship at Roger Williams University for 15+ years. And I've sat across from hundreds of founders who are successful on paper but drowning in reality.
I created the FREEDOM Framework because I lived the problem—and I found the way out. Now I help founders design businesses that are bigger than them, more valuable than today, and ready for whatever comes next.
Former VP: The Martin Agency, Leo Burnett Chicago
Founder: Link Real Estate — a 4-state brokerage built on systems, not on me
Education: MS Integrated Marketing, Northwestern
Clients include: Fortune 500 leaders, Goldman Sachs 10K Small Business founders
WHAT LEADERS ARE SAYING
"Tracy is a media genius, very strategic and wonderful to work with. She designed a legacy-ready brand that now broadcasts worldwide on 3,000+ stations."
DR. DAVID JEREMIAH
Founder, Turning Point Ministries
"Tracy helped IALVS grow from 15 to 60+ doctors across 42 states—and later guided us through a successful succession plan. The organization thrives under new leadership."
DR. RICHARD SHULDINER
Founder, IALVS
"Tracy helped us move from teaching every class ourselves to building a 365-day business with 20+ instructors. Today, Studio 47 thrives without depending on us."
ELIZABETH DEWEY and
MORA BABINEAU
Co-Founders, Studio 47 Pilates
