STRATEGIC ADVISOR · BUILDER · EDUCATOR
I help people and organizations focus on what matters most.
For more than 30 years, I’ve helped leaders identify opportunities, build partnerships, align stakeholders, and create momentum for meaningful growth and impact.
The industry changes. The mission changes. The work does not.
HOW I WORK
The Tracy LeRoux Impact Cycle™
“I help people grow, organizations thrive, and stories make a difference.”
Identify. Focus. Build. Amplify. Grow. Impact. Repeat. Whether it’s a $35 million hospital campaign, a startup finding its footing, or a student discovering their path — the process is the same. Enter at any point. Every cycle creates more momentum and more impact.
WHO I WORK WITH & WHAT I BRING
The work crosses industries. The approach stays the same.
I Work With
Mission-Driven Organizations
Nonprofits, foundations, and purpose-led companies
Founders & Entrepreneurs
From startup to scale to succession
Educators & Students
Bridging classroom learning and professional success
Nonprofits & Community Leaders
Building awareness, partnerships, and sustainable impact
I Bring
Strategic Thinking
Seeing the problem behind the problem
Partnership Building
Aligning stakeholders around a common purpose
Storytelling & Communications
Making complex ideas clear and compelling
Leadership & Mentorship
Growing people, not just programs
Building Brands, Teams & Movements
Turning ideas into action at scale
WHERE THE WORK SHOWS UP
Different industries. Same discipline.
HEALTHCARE AND PHILANTROPHY
Women & Infants Hospital
Developed the communications strategy supporting a $35+ million capital campaign. Built stakeholder alignment and public awareness.
EDUCATION AND MENTORSHIP
Roger Williams University
13+ years as adjunct professor. Live client projects, career mentorship, and experiential learning that bridges classroom theory and professional reality.
ADVOCACY AND COMMUNITY
RI Coalition Against Domestic Violence
Created the organization’s first national public awareness campaign, uniting coalitions from 40 states to form the NNADV.
SPORTS & PARTNERSHIP DEVELOPMENT
LeRoux Racing
Built sponsorship programs, audience growth to 149K+ followers, and strategic partnerships across motorsports, luxury, and lifestyle sectors.
FINANCIAL SERVICES AND NONPROFIT
Fidelity Charitable Gift Fund
Led the agency of record team, heading communications and growth initiatives as FCGF grew to become the nation’s third-largest public charity.
ENTREPRENEURSHIP
The Link Agency
Founded and scaled to Top 50 U.S. agency, 75 employees, offices in RI and CA. Clients included Goya, TJX, Sara Lee, Hasbro. Successfully sold.
MY GUIDING PRINCIPLES
People First
Relationships over everything
Growth Minded
Always learning, always building
Make It Meaningful
Impact over
income
Freedom Matters
Design a life,
not just a job
Grateful & Grounded
Stay humble,
stay focused
WRITING
Stories, frameworks, and ideas.
Published author of books and 25+ ebooks on leadership, resilience, entrepreneurship, and life transitions.
Good Grieve
A 90-day devotional journal for grief and loss. For anyone navigating transition with honesty and grace.
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FREEDOM
A founder’s escape from the success trap. The 7-step framework for building a business that doesn’t depend on you.
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FORTHCOMING
BACKGROUND
The short version.
MS in Integrated Marketing Communications from Northwestern. Built and sold a Top 50 U.S. advertising agency. VP at The Martin Agency (youngest in agency history). Started at Leo Burnett and Ralph Lauren. Licensed real estate broker across four states. Collegiate and Olympic-level sailor. 13+ years teaching at Roger Williams University. Ad Age “30 Under 30.” Save The Bay Volunteer of the Year. Currently completing a novel.
25+
YEARS OF STRATEGIC LEADERSHIP
4
STATES LICENSED
REAL ESTATE BROKER
25+
EBOOKS & BOOKS
PUBLISHED
149K+
AUDIENCE BUILT FOR
LEROUX RACING